The small BIG: Small Changes that Spark Big Influence
Noah J. Goldstein, Robert B. Cialdini, Steve J. Martin
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Offering deceptively simple suggestions, the small BIG presents over fifty small changes - from the little adjustments that make meetings more effective to the costless alteration to correspondence that saved a government millions. the small BIG is full of surprising, powerful - and above all, tiny - changes that could mean the difference between failure and success.
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