A Cognitive Approach to Business Communication

A Cognitive Approach to Business Communication  - Vasiloaia Mihaela   CONTENTS     Chapter I 1.       An Overview of Cognitive Linguistics 1. 1.   Cognitive Domains in Language    Chapter II 2.       Metaphors Business Communication Lives By 2. 1.    A Cognitive Review 2. 2.    Metaphorical Models in Business Communication 2. 2. 1.         The Medical Metaphorical Model in Business Communication  2. 2. 2.         The Game Metaphorical Model in Business Communication    Chapter III 3.       Metonymy in Business Communication 3. 1.    Defining Metonymy  3. 2.    Metonymy in Business Organisations  Bibliography