Health care marketing. University course for 1st year students in Carol Davila University of Medicine and Pharmacy

Structura pe capitole: 1. THE HEALTH CONCEPT AND THE HEALTH SYSTEM 2. THE CONCEPT OF MARKETING IN HEALTH CARE SERVICES 3. THE CONCEPT OF HEALTH CARE SERVICES 4. HEALTH CARE MARKETING RESEARCH 5. POLICIES & STRATEGIES IN HEALTH CARE SERVICES 6. THE FUNDAMENTALS OF HEALTH CARE SOCIAL MARKETING