Different categories of specialists in social sciences as well as different categories of proffesional communicators will find here a synthetic picture of the more significant classical and modern theories regarding the role of power as a ?Fundamental phenomenon that regulates and organizes social life?, and as it appears to us: a brute force, an alluring mermaid, a possessor of saving solutions and skills etc. Also, because we live in a time when direct communication is outdated, the author analyzes the media system mainly under the aspect of image construction or personalized representation of power. A special mention also deserves the fact that the author achieves his goals by using a multiple perspective - social, psychosociological, anthropological. This approach is not a final decryption of the contents of the concepts of power and communication - image, but is part of a continuum of efforts to reveal the rich, challenging social reality, thus bringing his own contributio
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