Analysis of the University Educational System

The book generically called The Analysis of the University Educational System is structured in four chapters, the first being theoretical aspects of educational marketing and consumer behavior. In this part of the book are described and defined defining aspects of educational marketing, the quality of educational services, defining aspects of the behavior of the consumer of educational services. The stages of the acquisition of educational services are described and the client of the higher educational products and services is defined. Briefly, aspects of the application of the marketing mix in the field of educational services are presented. Chapter 3 describes the university education market. Statistical data of the size of the educational market at international level are analyzed, in order to draw up a clear picture at the level of the European space, in order to then describe as widely as possible the main characteristics of the educational market at national level. Chapter 4 pres