Summaries and practice tests in marketing

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Summaries and practice tests in marketing - Argentina Velea   Cuprinsul cartii:  RETHINKING AND REINVENTING MARKETING/7 1. Starting up/7 2. Vocabulary/8 3. Reading:  Building customer relationships - increasing customer  loyalty/11 4. Language Review/15 5. Translation Exercises/17 6. Writing Letters /42                          7. Practice Test /44  CUSTOMERS AND PRODUCTS Starting up /48 Vocabulary /49 Reading: Problem analysis vs. decision making /51 Language Review/54 Translation Exercises/57 Writing Letters of Application (I) / 66 7.  Practice Test /67   APPROACHING NEW CUSTOMERS /71  Starting up/ 71 Vocabulary /72 Customer Centrality/74 Language Review/77 Translation Exercises/80 Writing Letters of Application (II)/119 Practice Test /119  DEVELOPING NEW PRODUCTS /123 Starting up /123 Vocabulary /123 Reading: Products, service marketing and branding strategy /125 Language Review/139 Translation Exercises/142 Writing Letters of Complaint and Aology/160 Practice

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